Best Institute for Digital Marketing Training in Hyderabad – We Provide 100% Placement Guarantee

Digital Marketing Training In Hyderabad - Digital Marketing Course

Are you a student / Graduate looking for a job / Business Owner looking for more leads / Freelancer who want to know how to get projects / Blogger who want to promote his blog, then you are in the right page. We provide you the Advanced Digital Marketing Training in Hyderabad through which you can fulfill any of the above requirements. This program and course material has been prepared by the industry experts who have many years of real-time experience in Digital Marketing.

Kosmik Technologies is the leading institute for Digital Marketing Training in Hyderabad. We have a long history of training students in various courses and helping them getting placed in Multi National Companies. We update our material and training program on regular basis according to the industry requirements. 

About our Advanced Digital Marketing Course Training Program 

Advanced Digital Marketing Course comprises of 13 modules with live examples and business case studies. This course is available in our Hyderabad campus. The duration of this course is 2 months, one month exhaustive classroom training and 1 month internship. We will provide 3 months of additional paid internship for the selected candidates.

Online tests will be conducted at the end of each module to examine the student progress. We will focus special attention on the students who are having trouble in understanding the concepts. By the end of this course you will be ready for industry requirements. In this digital marketing training program we provide 100% placement guarantee, which means if you join Kosmik Technologies you will get a job for sure.  

Advanced Digital Marketing Training Course Index

1. Digital Marketing Overview

2. Website Planning & Creation

3. Content Marketing

4. Search Engine Optimization

5. Google Analytics

6. Search Engine Marketing (Google Ads/AdWords)

7. Social Media Marketing

8. Mobile Marketing

9. Influencer Marketing

10. Email Marketing

11. Affiliate Marketing

12. YouTube Marketing

13. Lead Generation for Business

 

Advanced Digital Marketing Training Course Syllabus  

Module – 1:  Digital Marketing Overview

  • What is marketing?
  • What is Traditional & Digital Marketing?
  • Traditional Vs Digital Marketing
  • Advantages of Digital Marketing
  • What you will get by the end of this course
  • Advantages of learning Digital Marketing
  • Customer journey in Traditional Marketing
  • Customer journey in the Digital Marketing
  • Types of Media in Digital Marketing
  • Process of Digital Marketing
  • Case Study
  • Practice
  • Assignment

Module – 2:  Website Planning & Creation       

  • Fundamentals of a Website
  • Domain Name, Hosting and Website Development Tools
  • Basics of UX (User Experience) Design
  • Importance of UX Design in Marketing
  • Basic UI Elements
  • Website Planning Process
  • Buy a Domain Name and Host the Website
  • Setup WordPress and Install Theme
  • Install Required Plugins
  • Create Google Analytics Account
  • Build Blog Posts
  • Build Pages
  • Setup Menus
  • Assignment: Setup Your Own Blog Website

Module – 3:  Content Marketing

  • What is content marketing?
  • Importance of Content in Digital Marketing
  • Various forms of content
  • Content Strategy
  • Content Marketing Strategy
  • Organizational goals for content marketing
  • Principles of creating content
  • Develop Buyer Persona
  • Create the engagement cycle
  • What is the brand story ?
  • How to Develop content marketing channel plan
  • How to Identify the Right Topics to Write
  • Research and Collect Information
  • How to Write an Effective Blog Post
  • How to Create Great Titles for Your Post
  • Convert Your Post Into Various Formats
  • Measure the Reach and Actions
  • Assignment-1: Create your customer persona
  • Assignment-2: Create your content

Module – 4:  Search Engine Optimization

  • What is Search Engine Optimization
  • Advantages of SEO
  • What do Search Engines Look?
  • What is crawling?
  • How Search Engines work?
  • What is Indexing?
  • What is ranking?
  • Google Algorithms Updates
  • SEO Glossary
  • SEO Process
  • Step 1: Website Audit
  • Step 2: Create Strong Website Architecture
  • Step 3: Fill Each Page with Rich Content
  • Step 4: Perform Keyword Research
  • Step 5: On Page Optimization Factors
  • Step 6: Off Page Optimization Activities
  • Step 7: Monitor Performance
  • Webmaster Tools
  • Robots.txt
  • Sitemap.xml
  • Practice
  • Assignment

Module – 5:  Google Analytics

  • What is Google Analytics?
  • Importance of Digital Analytics
  • Create Google Analytics Account and Setup Tracking Code
  • Create Custom Reports and Dashboards
  • Real-Time Reports
  • Audience Reports
  • Acquisition Reports
  • Behavior Reports
  • Conversion Reports
  • Setup Goals and Filters
  • Integrate Google Analytics with Other Systems
  • Manage Permissions
  • Conduct Experiments (A/B Testing)
  • How to Come-up with Actionable Insights Based on Data
  • Practice: Develop the Suggested 10 Reports for Given Website

Module – 6:  Search Engine Marketing

  • What is Search Engine Marketing?
  • Introduction to Google Ads (AdWords)
  • DIfferent Formats of Ads
  • What is Quality Score
  • What is Ad Rank
  • What is an Ad, Ad Group and Campaign
  • What are different types of bid strategies
  • What is a Keyword, match type, negative keywords
  • What is an Ad Extension and Types of Ad Extensions
  • What is an Ad Delivery Method
  • Generate and Add Conversion Tracking Code to the Website
  • Generate UTM Tagged Landing Page URL
  • Ad copy writing
  • Google Ads Account Creation & Payment
  • Creation of Search Network only Ads
  • Creation of Display Network only Ads
  • Creation of Search Network with Display select Ads
  • Creation of Video Ads
  • Creation of Shopping Ads
  • Creation of App promotion Ads
  • What is Remarketing
  • Setup Remarketing
  • How to Optimize an Ad for Better Results

Module – 7:  Social Media Marketing

  • Introduction to Social Media Marketing
  • Advantages of Social Media Marketing
  • Social Media Marketing Methods
  • Create Content Strategy
  • How to Create Social Media Calendar
  • Create Social Media Content
  • Content Distribution / Scheduling – Process and Tools
  • Social Media Monitoring – Process and Tools
  • Social Media Analytics – Process and Tools
  • Build Audience & Connections
  • Facebook Marketing
  • Instagram Marketing
  • LinkedIn Marketing
  • Google Plus Marketing
  • Twitter Marketing
  • Pinterest Marketing
  • Assignment

Module – 8:  Mobile Marketing

  • The Mobile opportunity
  • What is Mobile Marketing
  • The Mobile Web Site
  • Mobile Messaging
  • Mobile Advertising
  • Geo-location & Geo-targeting
  • Mobile Coupons
  • Loyalty Programs & Mobile
  • Games for Mobile as a Marketing Tool
  • Video for Mobile
  • Consumer Feedback & Surveys
  • Creating your own mobile app

Module – 9:  Influencer Marketing

  1. Introduction to Influencer Marketing
  2. Who is an Influencer?
  3. What is influencer marketing?
  4. Why influencer marketing is effective?
  5. Influencer Marketing Obstacles
  6. Pairing the Right Influencer for Your Brand
  7. The “Mega-Influencer” Distraction
  1. How to nail Influencer Marketing?
  • Establish Your Presence as a Thought Leader
  • Invest In Your Influencer Relationships
  • Hiring an Influencer Management Team

 

Module – 10:  E-Mail Marketing

  1. Fundamentals
  • What is Email Marketing ?
  • What do marketers need to do in 2018 to comply with GDPR changes?
  • What is a Transactional Email ?
  • What is a Marketing Email ?
  • Where Does Email Fit In?
  • Email Marketing Isn’t New
  • Email Facilitates ‘Lifecycle’ Marketing
  • Relevancy Is Factor #1
  • The Mobile Imperative
  1. List Management
  • Driving Sign-Up
  • Welcome E-mails
  • List Segmentation
  • List cleansing & Management

              3.Creative

  • Understanding Reading Patterns
  • Design Imperatives
  • Design Fundamentals
  • Content
  • Long-Tail E-mails
  • Latest Trends in E-mail Marketing
  • Retention Strategies
  1. Testing & Optimization
  • Subject Line Testing
  • Heat Maps
  • Segments
  • Images/Colors
  • Copy Variants
  • Mobile
  • Frequency
  • Date & Time
  • Measuring Success
  • Optimize & Innovate
  • How to reduce your Bounce Rate
  • Ultimate List of Email SPAM Trigger Words
  • List of Do’s and Don’t in Email Marketing

Module – 11:  Affiliate Marketing

           1. Introduction to Pay On Performance Marketing

  • What is POP Marketing?
  • Benefits of POP marketing
  • Types of POP marketing techniques

           2. Affiliate marketing – the original performance marketing technique

  • What is Affiliate Marketing?
  • Examples of affiliate websites
  • How does it work?
  • How to manage an affiliate program
  • Key elements
  • Using an affiliate network
  • Tracking sales/leads
  • Popular Affiliate networks
  • The differences between networks
  • Overview of costs and commissions
  • Examples of commission
  • Preparing your affiliate campaign
  • Creative
  • Managing your campaign
  • Likely results
  • Improving your results

           3. Promotional marketing – voucher sites, daily deals and mobile phone deals

  • Voucher Sites
  • Daily Deals
  • Location and mobile phone deals

           4. Lead generation for B2B and services

Module – 12  :  YouTube Marketing

  • Introduction to YouTube Marketing
  • Importance of YouTube Marketing
  • Benefits of YouTube Marketing
  • Setup a YouTube Channel
  • How to create videos for YouTube channel
  • Upload, optimize and monetize YouTube Videos
  • YouTube Advertising using Google Adwords
  • YouTube Marketing Trends
  • Best Practices
  • Case Studies
  • Practice: Create Own YouTube Channel and Upload Videos

Module – 13  :  Lead Generation for Business

  • Why Lead Generation is important?
  • The New Buying Process
  • Rented Attention Vs Owned Attention
  • Biggest Lead Generation Challenges
  • Greatest Barriers to Lead Generation
  • Most Effective Lead Generation Tactics
  • The Basics of Lead Generation
  • Lead Generation Channels in Digital Marketing

What you get from our Advanced Digital Marketing Training Program?

  • 100% Placement
  • Internship
  • Google Certifications
  • Free Resume
  • Mock Interviews
  • A free website
  • Course Completion Certificate
  • Free Support after completion

Training Location

KOSMIK TECHNOLOGIES PVT.LTD

3rd Floor, Above Airtel Showroom,

Opp KPHB Police Station,

Near JNTU, Kukatpally,

Hyderabad – 500 072. INDIA.

PH.No : (+91) – 87 121 86 898

Kosmik Technologies is the best institute for Digital Marketing Training In Hyderabad. Our Price and Quality are unmatched in the Industry.

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